This brand identity project included a logo, colors, fonts, hero images, and social assets. I drew inspiration from Cincinnati's vibrant murals, having been recently named the #2 city in the nation for street art. I wanted the brand to feel light, exciting, and vibrant to celebrate the light at the end of the tunnel of this exceptionally difficult year.  I also wanted to choose an inclusive look that would complement the identities of the OTR Chamber, Northern Kentucky Chamber, and African American Chamber who would be promoting and putting on the event.