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The Project
Client: Clayburn & Meg Ceramic Co.
Deliverables: creative direction / branding / brand strategy
This ceramic artist in Louisville, Kentucky needed a brand identity that would give her a cohesive, distinct, and elevated feel. She specializes in bespoke functional pieces like bowls, plates, and tableware and wanted her brand to feel warm, organic, and handmade.
The Impact
The visual design heroes the handmade quality of her pieces with organic shapes made into a bold pattern, while a swashy serif and warm colors elevate the look to convey the intentionality of her rustic style.
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