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Brand identities with intention, clarity, & longevity.

From strategic foundations to full brand systems, I create identities that help businesses communicate with confidence and scale with consistency.

8 years of experience in agency, in-house, & freelance environments

Working with Local & Global Brands

Why Clients Choose Me

I approach every project with strategy first to create meaningful brands that stand the test of time.

Strategy First

Every design is backed by strategy, and that process begins with clarity in your positioning, messaging, audience, and goals.

Distinctive Design

I craft identities that are unique to you and your brand. My work is thoughtful, recognizable, and tailored to your vision.

Cohesive Systems

Your brand is easy to apply and scale with flexibile systems built to stay consistent across every channel.

Clear Guidelines

My clients receive clear, practical guidelines in a personalized brand book that helps you and your team use your assets with confidence.

Ongoing Support

Branding doesn’t end at delivery. I’m here to support your rollout, refine assets, and help your brand grow the right way.

My Work

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Coffee
Emporium

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Services

Whether you have an established brand, are starting from scratch, or anywhere in between, I offer design services to meet you where you are and get you where you want to go.

Creative Direction

• Design Strategy • Visual Direction •
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Using insights from your business and your goals, I provide a detailed strategy that will meet your goals, define your visual language, and set you apart from competitors.

Brand Identity Design

• Logo Suite • Color Palette • Typography • Illustration • Icons • Detailed Brand Guidelines •
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I deliver a suite of assets that execute on your business's creative direction, as well as guidelines that you can easily & confidently use so you're set up for success now and in the future.

Brand Asset Design

• Packaging • Books •
Social Templates • Web Design • Print Assets • Signage •
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Whether you're rolling out your new brand or you have a one-off project, I offer design support for every step and detail to bring your brand to life.

Our Services

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Hi, I'm Carly.

I’m a designer based in Cincinnati, Ohio. I deliver impactful visual direction and concepts that are unique to your business and goals. Let me help you level up.

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© 2025 by Carly Simendinger

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