The Project
Client: Gilead Dynamics
Deliverables: creative direction / branding / brand strategy
This Mt. Gilead, OH company is on the cutting edge of recycling technology. They created the CBX Carbon Black Extractor, a radical solution to the billions of tires in landfills around the world, using microwave radiation to break down tires into valuable raw materials like carbon black, oil, and gas. Their goal is to change the blueprint for the recycling industry by doing something no one has before: make it profitable. They needed branding for their company and product that inspires trust, highlights innovation, and appeals to high-value investors and buyers.
The Impact
This brand positions Gilead Dynamics as trusted pioneers in recycling technology. It captures its core values of innovation, trust, and profitability and channels these into a visuals that prospective investors & buyers won't forget. This project delivered a cohesive identity and robust assets, along with a path to scale as the company does.
Before
After
