The Project
Client: Procter & Gamble
Deliverables: shopper marketing / out-of-home
The Ask: Create in-store displays and assets for P&G to use to pitch their newest line of premium home care products to Target.
The Results
Scent was brought to life in this collab by heroing dreamy, luscious scent cues and enchanting environments, illustrating how pairing signature scent with signature style can elevate your whole home's vibe. Our client was thrilled with the results and was beyond happy to bring this work to Target. Her exact words were "This is f*cking beautiful. You guys nailed it." As creatives, feedback doesn't get much better than that.
Target endcaps make the most of the space by displaying the full line of products while imagery of the environments works to show the immersive potential of scent.
We paired Target's home decor products with each scent, using color and style to curate the collection while leaning into scent descriptors to distinguish each scent's unique vibe.
