The Project
Client: Procter & Gamble
Agency: Grey Group
Role: Senior Designer
Deliverables: ad campaign design / retail marketing / brand activation
The Ask: Create an omnichannel toolkit for P&G's sponsorship of the 2024 Summer Olympic Games in Paris that converts new users, maximizes the reach of P&G brands using the Olympic platform, and strengthens P&G's and its brands' reputations.
The Results
We positioned P&G as a force for good, heroing their products and sponsored athletes as Everyday Champions, while highlighting their shared efforts with the Olympic Games for equality and sustainability.
We created a robust toolkit with turnkey assets for print, digital, out-of-home, eComm, and retail activations, including detailed guidelines for a cohesive, values-driven ecosystem, that resulted in increased spending and consumer engagement.
We worked with GMR Marketing to ensure compliance with Olympic Games brand guidelines at every touchpoint, reducing friction and ensuring consistency across global markets.
RFID Displays
RFID technology allows shoppers to choose products and see how each one champions a cause.
Modular Design
Displays are designed to be mixed and matched, offering retailers flexibility to customize displays to fit their budget and space.
Sustainability Initiatives
Branded recycling bins at the Olympic Games to promote civic responsibility and sustainability initiatives.
Surf's Up
An interactive surfing game allows players to collect rewards to redeem at retailers for discounts on P&G products.
