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The Project
Client: Venus
Agency: Grey
Role: Senior Designer
Deliverables: ad campaign activation / in-store displays / out-of-home / print / digital
The Ask: Establish Venus as more than just a sponsor, but an active partner in helping athletes perform their best through the Power of Smooth. In a sport where a rough shave or missed hairs can mean the difference between silver and gold, Venus's superior performance allows women to show up with confidence.
The Results
We capitalized on the global audience of the Olympic games and focused on a sport where a razor's performance is paramount to success. We delivered consistent brand visibility through sustained content rollout throughout the Games, highlighting performance, confidence, and inclusion with our Olympic and Paralympic sponsored athletes.
Digital ads and in-store displays expand reach beyond Olympic Games viewership while providing visibility before, during, and after the event to support conversion and campaign visibility.
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